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NEXT Advertising Office

Steelcase NEXT Student Design Competition

Year: Fall 2024

Concept

NEXT is an independent, global creative advertising agency who has collaborated with the world’s top brands since 1990. Their newest Chicago office is intended to cultivate creativity in order to change and influence culture. NEXT is focused on impacting the client through the entire creative process, understanding that in today’s world brands and businesses must impact their audiences.

NEXT advertising is a company that fosters creativity in order for their employees and clients to flourish, authenticity to encourage connection, and flexibility for welcoming the ebbs and flows of workplace rhythms

Space Planning

NEXT ‘s goal is to support their employees through the creative process as much as they can while also delivering meaningful work to their clients. To support productivity while maintaining a flexible workspace, the NEXT advertising office is broken down into three zones: strategy, creative process, and execution.

STRATEGY
Zones for brainstorming and mapping out projects

CREATIVE PROCESS
Areas designed to accommodate different ways people gain inspiration and creativity and space to execute ideas

EXECUTION
Spaces specifically for presenting the finished product to the clients. can include presenta tion rooms or display areas

Research

811 W Fulton Market St. Chicago, IL
Building Construction: Type II

Located in the Fulton Market District, this building was created to fit the needs of storage and factory space. Now, most floors are used as office space. Located around the site are Lake Michigan and the Chicago River. These bodies of water play an important part in the city’s well being and culture.

This design utilizes the 6th and 7th floors, which is approximately 16,000 sq ft. The building is constructed of masonry and steel, which classifies as Type II construction.

Floor Plans + Reflected Ceiling Plans

Learn more about this project in my official portfolio!

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